數碼媒體相關課程 – 海淘基地商業管理有限公司

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數碼媒體相關課程 – 海淘基地商業管理有限公司

培訓目標

這門課程旨在全面教授學員如何運用社交媒體平台推廣品牌，建立營銷自動化系統，以及應用數碼營銷分析工具，以提高企業的營銷效率和效益。學員可以學習如何建立一個完整的數碼營銷框架，以滿足現代市場的需求，提高企業的營銷效率和效益，從而提高企業的長期競爭力和可持續發展。

培訓對象

· 中小企老闆
· 初創業人士
· 數碼營銷專員
· 數碼轉型人士
· 對網上營銷零認知的人士
· 想將網上營銷成為自由職業的人士

課程內容

· 數碼營銷自動化的基本概念、原理和應用場景，以及常用的自動化工具和平台
· 電子郵件行銷自動化設定及應用：介紹如何設計和執行電子郵件自動化營銷策略，以提高電子郵件開啟率、點擊率和轉換率。
· 自動化即時通訊軟件設定及應用
· 利用工具吸引客戶進入自動化銷售系統
· 利用數碼營銷及策略，制定網上廣告吸引客戶進入自動化銷售系統
· 網站和內容自動化，教授如何設計和實施自動化的網站和內容營銷策略，以提高網站流量、轉換率和客戶參與度。· 社交
媒體自動化：教授如何設計和執行社交媒體自動化營銷策略，以提高社交媒體互動和參與度，增加品牌曝光率和客戶忠誠度。

課程資訊

培訓時間：24小時 (共4堂，每堂6小時)
學習模式：實體課程
教學語言：廣東話